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Daily Inspiration Quote by Oscar Wilde

"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it"

About this Quote

Wilde takes a scalpel to capitalism’s most performative job: the salesman as pure theater. The punchline isn’t just that the salesman is ignorant; it’s that his ignorance is beside the point. What matters is the price tag and the confidence with which he sells it. In Wilde’s world, value isn’t discovered through knowledge or craft but manufactured through social cues - swagger, scarcity, and the insinuation that expense equals worth.

The line works because it flips the expected moral hierarchy. We’re trained to imagine the salesman as a persuasive expert, a guide to quality. Wilde gives us a hollow man whose only certainty is markup. That’s not merely an insult to salesmen; it’s an indictment of a culture that rewards appearances over substance. The salesman becomes the ideal citizen of late-Victorian consumer society: unburdened by truth, fluent in status.

Context sharpens the sting. Wilde wrote amid expanding mass markets, department stores, and a swelling middle class hungry for symbols of refinement. Goods were increasingly branded, packaged, and abstracted from their origins; “what it is” mattered less than “what it signals.” Wilde, a master of surfaces who also distrusted them, exposes the scam at the heart of sophistication: the same society that fetishizes taste can be bullied by a high price and a smooth pitch.

There’s cynicism here, but also a warning. When price becomes the loudest form of meaning, expertise is optional and sincerity is a liability. The con is collaborative. The salesman overcharges because we want to believe expensive equals better - and Wilde knows that desire is the easiest product to sell.

Quote Details

TopicWitty One-Liners
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Wilde, Oscar. (2026, January 17). The salesman knows nothing of what he is selling save that he is charging a great deal too much for it. FixQuotes. https://fixquotes.com/quotes/the-salesman-knows-nothing-of-what-he-is-selling-26963/

Chicago Style
Wilde, Oscar. "The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-salesman-knows-nothing-of-what-he-is-selling-26963/.

MLA Style (9th ed.)
"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-salesman-knows-nothing-of-what-he-is-selling-26963/. Accessed 7 Feb. 2026.

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Oscar Wilde: Salesman, Price, and Value
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About the Author

Oscar Wilde

Oscar Wilde (October 16, 1854 - November 30, 1900) was a Dramatist from Ireland.

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