"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it"
About this Quote
The line works because it flips the expected moral hierarchy. We’re trained to imagine the salesman as a persuasive expert, a guide to quality. Wilde gives us a hollow man whose only certainty is markup. That’s not merely an insult to salesmen; it’s an indictment of a culture that rewards appearances over substance. The salesman becomes the ideal citizen of late-Victorian consumer society: unburdened by truth, fluent in status.
Context sharpens the sting. Wilde wrote amid expanding mass markets, department stores, and a swelling middle class hungry for symbols of refinement. Goods were increasingly branded, packaged, and abstracted from their origins; “what it is” mattered less than “what it signals.” Wilde, a master of surfaces who also distrusted them, exposes the scam at the heart of sophistication: the same society that fetishizes taste can be bullied by a high price and a smooth pitch.
There’s cynicism here, but also a warning. When price becomes the loudest form of meaning, expertise is optional and sincerity is a liability. The con is collaborative. The salesman overcharges because we want to believe expensive equals better - and Wilde knows that desire is the easiest product to sell.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Wilde, Oscar. (2026, January 17). The salesman knows nothing of what he is selling save that he is charging a great deal too much for it. FixQuotes. https://fixquotes.com/quotes/the-salesman-knows-nothing-of-what-he-is-selling-26963/
Chicago Style
Wilde, Oscar. "The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-salesman-knows-nothing-of-what-he-is-selling-26963/.
MLA Style (9th ed.)
"The salesman knows nothing of what he is selling save that he is charging a great deal too much for it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-salesman-knows-nothing-of-what-he-is-selling-26963/. Accessed 7 Feb. 2026.







