"The secret of my influence has always been that it remained secret"
About this Quote
The intent is to reframe influence as an act of concealment rather than persuasion. Most public figures build authority by showing their work, their process, their “authenticity.” Dali suggests the opposite: the less legible the source, the more the audience fills in the blanks with awe, fear, or desire. That’s not modesty; it’s a manual for mystique. He’s telling you that opacity is leverage.
The subtext is pure Surrealist strategy. Surrealism prized the irrational and the dream-logic of symbols; Dali extended that beyond canvas into persona. His waxed mustache, theatrical interviews, and cultivated unpredictability were not accessories to the art, but part of a single ecosystem where confusion becomes attention, and attention becomes currency. If the public can’t distinguish the “real” Dali from the performance, the performance wins.
Context matters: Dali worked in an era when mass media was learning how to manufacture icons, and he learned faster than almost anyone how to manufacture himself. The quote is cynical and cheeky at once: a reminder that influence often thrives not on transparency, but on controlled ambiguity.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Dali, Salvador. (2026, January 18). The secret of my influence has always been that it remained secret. FixQuotes. https://fixquotes.com/quotes/the-secret-of-my-influence-has-always-been-that-17502/
Chicago Style
Dali, Salvador. "The secret of my influence has always been that it remained secret." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-secret-of-my-influence-has-always-been-that-17502/.
MLA Style (9th ed.)
"The secret of my influence has always been that it remained secret." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-secret-of-my-influence-has-always-been-that-17502/. Accessed 10 Feb. 2026.











