"The sex element is the most important in the business. You must sell sex"
About this Quote
The phrasing matters. “Element” makes sex sound like an ingredient, not an identity. It’s something you add, calibrate, and package. Then he turns “sex” into a verb: “sell sex.” That move collapses performance and commerce into the same act. You’re not just expressing desire; you’re merchandising it. The subtext is almost weary: you can have talent, range, even integrity, but the public-facing product still needs an erotic charge to cut through noise.
Context sharpens the edge. Mid-century American pop was already engineered around TV appearances, teen magazines, and tightly managed images; performers were sold as fantasies as much as singers. Darin’s era also lived with a rigid public morality that made desire both policed and profitable. That tension is the quote’s engine: sex is simultaneously taboo and the most reliable hook.
Read today, it lands as an early, plainspoken version of what we now call branding. Darin isn’t celebrating it; he’s warning you where the leverage is. If you don’t sell sex, someone else will sell it for you - and keep the receipts.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Darin, Bobby. (2026, January 15). The sex element is the most important in the business. You must sell sex. FixQuotes. https://fixquotes.com/quotes/the-sex-element-is-the-most-important-in-the-39668/
Chicago Style
Darin, Bobby. "The sex element is the most important in the business. You must sell sex." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-sex-element-is-the-most-important-in-the-39668/.
MLA Style (9th ed.)
"The sex element is the most important in the business. You must sell sex." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-sex-element-is-the-most-important-in-the-39668/. Accessed 10 Feb. 2026.









