Creativity Quote by John Hench

A casual memo-like aside that quietly reveals how Disney power actually moves: not through grand manifestos, but through perpetual refurbishment. Hench drops "by the way" like a stagehand pulling a curtain, and in that offhand tone you can hear an entire institutional philosophy. The show is never finished; it is always being tuned, swapped, refreshed. Change is presented not as disruption but as maintenance of the spell.

Naming names matters. "Jeff Burke is doing it" reads like a credit line, but it also signals a handoff inside a deeply hierarchical creative machine. Hench, the veteran artist, isn’t arguing for a new direction so much as affirming the process: the right person is on it, the right venue (Magic Kingdom) is the proving ground, and the audience will receive the update as "better". That word carries the company’s gentlest form of coercion. Better isn’t an aesthetic claim you debate; it’s a promise you accept, especially when the specifics are so cheerfully concrete.

"New birds, master of ceremonies, etc" is telling in its pragmatic show-biz cadence. The stakes are framed as modular components: swap the characters, replace the host, adjust the pacing. The "etc" is the real tell, implying an endless list of invisible tweaks - sightlines, timing, joke density, sound mix - all the small engineering decisions that create the feeling of effortlessness. Subtext: Disney’s version of art is iterative, industrial, and audience-facing; the magic is managed, and the management is part of the craft.