"The starting point of all achievement is desire"
About this Quote
That promise is the core seduction of Hill's era and genre. Writing in the early 20th century, as American capitalism was professionalizing ambition into a lifestyle, Hill helped popularize the idea that success is primarily a mental technology. Desire becomes a tool you can cultivate, sharpen, and aim. It's clean, portable, and conveniently private: you don't need connections, you need hunger.
The subtext is also a quiet absolution of the system. If desire is the universal starting point, then failure can be recast as insufficient wanting. Structural barriers fade into the background; the market becomes a meritocracy of intensity. That's why the sentence has such longevity in self-help culture: it's both empowering and morally clarifying. It turns aspiration into evidence of virtue.
Hill's phrasing is simple enough to tattoo on the mind, but it isn't neutral. It's a worldview smuggled into a maxim: your inner life is the real economy, and the richest person is the one who can generate the most wanting on demand.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Think and Grow Rich (1937), Napoleon Hill — Chapter 1 title: "Desire: The Starting Point of All Achievement". |
| Cite |
Citation Formats
APA Style (7th ed.)
Hill, Napoleon. (2026, January 17). The starting point of all achievement is desire. FixQuotes. https://fixquotes.com/quotes/the-starting-point-of-all-achievement-is-desire-35690/
Chicago Style
Hill, Napoleon. "The starting point of all achievement is desire." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-starting-point-of-all-achievement-is-desire-35690/.
MLA Style (9th ed.)
"The starting point of all achievement is desire." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-starting-point-of-all-achievement-is-desire-35690/. Accessed 12 Feb. 2026.









