"The stiffer the penalty, the greater the message is sent"
About this Quote
The intent feels pragmatic, even strategic. Brock isn’t moralizing so much as describing deterrence as a language. Athletes constantly calibrate risk: take the extra base, slide hard, brush back a hitter, play through pain. Penalties are part of that calculation, and Brock’s point is that punishment doesn’t merely correct behavior; it broadcasts what the sport wants to be. When the sanction spikes, the league is drawing a bright line, telling players and fans: this crosses into something we can’t sell, can’t defend, can’t normalize.
The subtext is a quiet critique of performative discipline. If the penalty is light, the “message” is muddled, sometimes intentionally so. Leagues often want the optics of authority without the cost of alienating stars, owners, or TV partners. Brock’s formulation exposes that bargain: ambiguity protects business; stiffness signals conviction.
Contextually, it fits an era when baseball policed itself through codes, bench-clearing brawls, and unwritten rules, then gradually shifted toward centralized punishment. Brock is naming the pivot: real authority isn’t the rulebook; it’s the willingness to make an example.
Quote Details
| Topic | Justice |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brock, Lou. (2026, January 15). The stiffer the penalty, the greater the message is sent. FixQuotes. https://fixquotes.com/quotes/the-stiffer-the-penalty-the-greater-the-message-162724/
Chicago Style
Brock, Lou. "The stiffer the penalty, the greater the message is sent." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-stiffer-the-penalty-the-greater-the-message-162724/.
MLA Style (9th ed.)
"The stiffer the penalty, the greater the message is sent." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-stiffer-the-penalty-the-greater-the-message-162724/. Accessed 18 Feb. 2026.




