"The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process"
About this Quote
The “filtered by a Darwinistic process” clause is the cold punchline. It’s not that every experiment matters; most die. Projects wither from maintainer burnout, governance drama, licensing missteps, or simply failing to attract a critical mass. What remains isn’t “the best” in any moral sense, but what fits the environment: the tool that integrates easily, the license that reduces friction, the community that ships, the project that attracts corporate patrons without collapsing under their weight.
Perens, as a key architect and evangelist of the Open Source Definition, is also policing rhetoric. He’s warning executives and evangelists: you can’t fully “market” open source the way you market a product, because the engine is variation plus selection, not message discipline. The subtext is both skeptical and oddly hopeful: stop pretending you control the story, and you might actually build something that lasts.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Perens, Bruce. (2026, January 16). The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process. FixQuotes. https://fixquotes.com/quotes/the-strategic-marketing-paradigm-of-open-source-133802/
Chicago Style
Perens, Bruce. "The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-strategic-marketing-paradigm-of-open-source-133802/.
MLA Style (9th ed.)
"The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-strategic-marketing-paradigm-of-open-source-133802/. Accessed 7 Feb. 2026.



