"The studios are very much business. Maybe it was always that way. It is really commercial now. Judgments are made and directions are given to make the cash register ring"
About this Quote
“The studios are very much business” is blunt on purpose, then she slips in a small shrug of historical honesty: “Maybe it was always that way.” That hedge matters. It admits the old studio system was never a charity for artists, but it also creates room for her real point: the balance has tipped. “It is really commercial now” carries the subtext of a measurable shift, not just nostalgia - a sense that the margins for risk, ambiguity, or idiosyncratic storytelling have narrowed.
Her sharpest phrase is “Judgments are made and directions are given.” The passive construction is telling: decisions descend from somewhere above the creative floor. In that framing, actors, writers, even directors become implementers of strategy rather than authors of taste. The final image - “make the cash register ring” - is old-fashioned, almost vaudevillian, which is exactly why it lands. She’s implying the industry’s priorities are so transparent they’ve become retro, like a loud mechanical sound effect drowning out dialogue.
Contextually, Wiest sits at a vantage point many stars don’t: a prestige performer whose career depends on smart mid-budget films and adult dramas - the very category most threatened when franchises, algorithms, and “pre-sold” IP set the agenda. Her intent reads less like bitterness than a warning: when profit stops being a constraint and becomes the only aesthetic, the culture gets smaller even as the box office gets bigger.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wiest, Dianne. (2026, January 17). The studios are very much business. Maybe it was always that way. It is really commercial now. Judgments are made and directions are given to make the cash register ring. FixQuotes. https://fixquotes.com/quotes/the-studios-are-very-much-business-maybe-it-was-46203/
Chicago Style
Wiest, Dianne. "The studios are very much business. Maybe it was always that way. It is really commercial now. Judgments are made and directions are given to make the cash register ring." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-studios-are-very-much-business-maybe-it-was-46203/.
MLA Style (9th ed.)
"The studios are very much business. Maybe it was always that way. It is really commercial now. Judgments are made and directions are given to make the cash register ring." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-studios-are-very-much-business-maybe-it-was-46203/. Accessed 10 Feb. 2026.

