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Daily Inspiration Quote by John Patrick

"The target market is for people who have not been entrenched in Web culture"

About this Quote

Aiming at "people who have not been entrenched in Web culture" is less a marketing note than a quiet admission about power: insiders already have the language, the shortcuts, the tolerance for friction. Everyone else is being asked to cross a border without a passport. The line works because it pretends to be neutral business talk while smuggling in a cultural hierarchy. "Entrenched" is doing heavy lifting. It suggests not merely familiarity but fortification - a dug-in tribe with habits, norms, and unspoken rules. If youre outside, youre not just uninformed; youre positioned as the problem to be managed.

As a playwright, Patrick would recognize the dramaturgy of this moment: the Web as a stage where the audience has been split. One group laughs at the in-jokes and navigates the set in the dark; the other needs the lights turned on and the props labeled. The "target market" framing is telling, too. It reduces a messy, human process - learning a culture, not just a tool - into a demographic to be captured. That chilly corporate diction is itself a kind of gatekeeping, even when the stated goal is inclusion.

Context matters: early Web discourse was thick with evangelism and geek pride, and "mainstreaming" often meant sanding down the very quirks insiders cherished. This sentence signals an inflection point: the Web stops being a clubhouse and starts being infrastructure. The subtext is the unavoidable trade: to reach newcomers, you either translate the culture or you replace it.

Quote Details

TopicMarketing
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Citation Formats

APA Style (7th ed.)
Patrick, John. (2026, January 16). The target market is for people who have not been entrenched in Web culture. FixQuotes. https://fixquotes.com/quotes/the-target-market-is-for-people-who-have-not-been-113594/

Chicago Style
Patrick, John. "The target market is for people who have not been entrenched in Web culture." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-target-market-is-for-people-who-have-not-been-113594/.

MLA Style (9th ed.)
"The target market is for people who have not been entrenched in Web culture." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-target-market-is-for-people-who-have-not-been-113594/. Accessed 12 Feb. 2026.

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Target Market: Not Entrenched in Web Culture
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About the Author

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John Patrick (May 17, 1905 - November 7, 1995) was a Playwright from USA.

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