"The target market is for people who have not been entrenched in Web culture"
About this Quote
As a playwright, Patrick would recognize the dramaturgy of this moment: the Web as a stage where the audience has been split. One group laughs at the in-jokes and navigates the set in the dark; the other needs the lights turned on and the props labeled. The "target market" framing is telling, too. It reduces a messy, human process - learning a culture, not just a tool - into a demographic to be captured. That chilly corporate diction is itself a kind of gatekeeping, even when the stated goal is inclusion.
Context matters: early Web discourse was thick with evangelism and geek pride, and "mainstreaming" often meant sanding down the very quirks insiders cherished. This sentence signals an inflection point: the Web stops being a clubhouse and starts being infrastructure. The subtext is the unavoidable trade: to reach newcomers, you either translate the culture or you replace it.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Patrick, John. (2026, January 16). The target market is for people who have not been entrenched in Web culture. FixQuotes. https://fixquotes.com/quotes/the-target-market-is-for-people-who-have-not-been-113594/
Chicago Style
Patrick, John. "The target market is for people who have not been entrenched in Web culture." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-target-market-is-for-people-who-have-not-been-113594/.
MLA Style (9th ed.)
"The target market is for people who have not been entrenched in Web culture." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-target-market-is-for-people-who-have-not-been-113594/. Accessed 12 Feb. 2026.







