"The technology available for film-making now is incredible, but I am a big believer that it's all in the story"
About this Quote
The subtext is generational in the most useful way: a veteran of New Hollywood watching each new wave of “revolutionary” gear promise democratization, then watching the same old problems return in higher resolution. Redford has always been associated with craft and restraint, and there’s a kind of frontier pragmatism here. Technology is “incredible” because he knows it widens access and possibility, but it’s also a seductive excuse. If you can fix it in post, why fix it in the script? If the drone shot is gorgeous, who needs a scene that turns?
Context matters: Redford’s career spans prestige character dramas to star vehicles, and Sundance became a counterweight to blockbuster logic. In that world, story isn’t a slogan; it’s a competitive advantage. When budgets balloon, the pressure is to deliver spectacle that photographs well in a trailer. Redford’s belief reframes filmmaking as an act of moral economy: spend your ambition where it counts, on meaning, motive, and consequence.
It works rhetorically because it flatters innovation while stripping it of authority. Tools are optional. Narrative isn’t.
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APA Style (7th ed.)
Redford, Robert. (2026, January 15). The technology available for film-making now is incredible, but I am a big believer that it's all in the story. FixQuotes. https://fixquotes.com/quotes/the-technology-available-for-film-making-now-is-85516/
Chicago Style
Redford, Robert. "The technology available for film-making now is incredible, but I am a big believer that it's all in the story." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-technology-available-for-film-making-now-is-85516/.
MLA Style (9th ed.)
"The technology available for film-making now is incredible, but I am a big believer that it's all in the story." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-technology-available-for-film-making-now-is-85516/. Accessed 12 Feb. 2026.


