"The thing about rock is that people are not just interested in bands because of where they want to go. It's where they want to escape from that matters"

In this quote, Colin Greenwood is highlighting the unique appeal of rock music. He recommends that people are drawn to rock bands not even if of their destination or end goal, but due to the fact that of the escape they provide. Rock music acts as a form of escapism for listeners, allowing them to briefly leave their daily lives and immerse themselves in the music. This escape is what really matters to individuals, as it provides a sense of flexibility and release from the pressures and stresses of reality. Greenwood's words shed light on the powerful and transformative nature of rock music, making it a beloved genre for many.