"The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing"

This quote by Michael Porter recommends that having a clear and consistent tactical direction and continuously enhancing how you do things are not equally special. In fact, they are complementary and equally reinforcing. Having a clear and constant tactical instructions offers a structure for making choices and acting. This instructions can be used to identify areas for improvement and to measure development. At the same time, continuously improving how you do things can help to guarantee that the tactical direction is being followed and that progress is being made. This can help to ensure that the tactical direction remains pertinent which the organization is able to adapt to altering conditions. Eventually, having a clear and constant strategic instructions and continually enhancing how you do things can help to guarantee that a company is able to attain its goals.