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Success Quote by Charles E. Wilson

"The thing that contributes to anyone's reaching the goal he wants is simple wanting that goal badly enough"

About this Quote

Pure American managerial optimism: the world as a vending machine that dispenses outcomes if you push hard enough. Charles E. Wilson, a businessman shaped by early-to-mid 20th century corporate culture, frames ambition as both motive force and moral credential. The sentence is engineered to sound democratic - anyone can do it - while quietly narrowing the definition of failure. If you do not reach the goal, the implication goes, you did not want it enough. That’s a comforting story for institutions, because it relocates responsibility from systems to individuals.

The intent is motivational, but it’s also disciplinary. In a business context, this kind of line functions like a management tool: it translates complex variables (capital, timing, networks, discrimination, health, luck) into a single internal metric: desire. That simplification makes performance legible and, crucially, blame assignable. It turns the messy ecology of success into a private test of will.

Its rhetorical trick is the word “simple.” Wilson isn’t arguing; he’s pre-empting argument. By declaring the mechanism obvious, he pressures the listener to accept it or risk sounding weak, cynical, or excuse-making. The subtext flatters the striver while reinforcing a Protestant-tinged ethic: wanting “badly enough” is not just effective, it’s virtuous.

Read in historical context, it echoes an era when corporate leaders sold confidence as strategy. It’s a pep talk that doubles as ideology: empowering on the way up, punishing on the way down.

Quote Details

TopicGoal Setting
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Wanting a Goal Badly - Wilson on Desire and Achievement
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About the Author

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Charles E. Wilson (November 18, 1886 - January 3, 1972) was a Businessman from USA.

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