"The thing that contributes to anyone's reaching the goal he wants is simple wanting that goal badly enough"
About this Quote
Pure American managerial optimism: the world as a vending machine that dispenses outcomes if you push hard enough. Charles E. Wilson, a businessman shaped by early-to-mid 20th century corporate culture, frames ambition as both motive force and moral credential. The sentence is engineered to sound democratic - anyone can do it - while quietly narrowing the definition of failure. If you do not reach the goal, the implication goes, you did not want it enough. That’s a comforting story for institutions, because it relocates responsibility from systems to individuals.
The intent is motivational, but it’s also disciplinary. In a business context, this kind of line functions like a management tool: it translates complex variables (capital, timing, networks, discrimination, health, luck) into a single internal metric: desire. That simplification makes performance legible and, crucially, blame assignable. It turns the messy ecology of success into a private test of will.
Its rhetorical trick is the word “simple.” Wilson isn’t arguing; he’s pre-empting argument. By declaring the mechanism obvious, he pressures the listener to accept it or risk sounding weak, cynical, or excuse-making. The subtext flatters the striver while reinforcing a Protestant-tinged ethic: wanting “badly enough” is not just effective, it’s virtuous.
Read in historical context, it echoes an era when corporate leaders sold confidence as strategy. It’s a pep talk that doubles as ideology: empowering on the way up, punishing on the way down.
The intent is motivational, but it’s also disciplinary. In a business context, this kind of line functions like a management tool: it translates complex variables (capital, timing, networks, discrimination, health, luck) into a single internal metric: desire. That simplification makes performance legible and, crucially, blame assignable. It turns the messy ecology of success into a private test of will.
Its rhetorical trick is the word “simple.” Wilson isn’t arguing; he’s pre-empting argument. By declaring the mechanism obvious, he pressures the listener to accept it or risk sounding weak, cynical, or excuse-making. The subtext flatters the striver while reinforcing a Protestant-tinged ethic: wanting “badly enough” is not just effective, it’s virtuous.
Read in historical context, it echoes an era when corporate leaders sold confidence as strategy. It’s a pep talk that doubles as ideology: empowering on the way up, punishing on the way down.
Quote Details
| Topic | Goal Setting |
|---|---|
| Source | Help us find the source |
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