"The thing that contributes to anyone's reaching the goal he wants is simple wanting that goal badly enough"
About this Quote
The intent is motivational, but it’s also disciplinary. In a business context, this kind of line functions like a management tool: it translates complex variables (capital, timing, networks, discrimination, health, luck) into a single internal metric: desire. That simplification makes performance legible and, crucially, blame assignable. It turns the messy ecology of success into a private test of will.
Its rhetorical trick is the word “simple.” Wilson isn’t arguing; he’s pre-empting argument. By declaring the mechanism obvious, he pressures the listener to accept it or risk sounding weak, cynical, or excuse-making. The subtext flatters the striver while reinforcing a Protestant-tinged ethic: wanting “badly enough” is not just effective, it’s virtuous.
Read in historical context, it echoes an era when corporate leaders sold confidence as strategy. It’s a pep talk that doubles as ideology: empowering on the way up, punishing on the way down.
Quote Details
| Topic | Goal Setting |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wilson, Charles E. (2026, January 17). The thing that contributes to anyone's reaching the goal he wants is simple wanting that goal badly enough. FixQuotes. https://fixquotes.com/quotes/the-thing-that-contributes-to-anyones-reaching-45817/
Chicago Style
Wilson, Charles E. "The thing that contributes to anyone's reaching the goal he wants is simple wanting that goal badly enough." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-thing-that-contributes-to-anyones-reaching-45817/.
MLA Style (9th ed.)
"The thing that contributes to anyone's reaching the goal he wants is simple wanting that goal badly enough." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-thing-that-contributes-to-anyones-reaching-45817/. Accessed 12 Feb. 2026.











