"The trouble with the public is that there is too much of it; what we need in public is less quantity and more quality"
About this Quote
The intent is not a policy proposal so much as a provocation from a working journalist watching mass culture accelerate. Marquis wrote in the early 20th century, when newspapers were becoming true mass media, advertising was professionalizing persuasion, and “public opinion” was increasingly something you could manufacture, not just measure. In that context, “the public” starts to look less like a deliberative body and more like a market segment: huge, noisy, easily herded, and thrilled by spectacle.
Subtext: he’s defending standards, but also defending his own class of intermediaries. “Quality” quietly implies someone gets to decide what counts as quality - and that someone is unlikely to be the public itself. There’s a patrician sneer here, but it’s not empty snobbery; it’s anxiety about what happens when attention becomes the scarcest resource and the loudest voices set the terms. Marquis isn’t rejecting the public as an idea. He’s warning that scale can turn it into a stampede.
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Citation Formats
APA Style (7th ed.)
Marquis, Don. (2026, January 15). The trouble with the public is that there is too much of it; what we need in public is less quantity and more quality. FixQuotes. https://fixquotes.com/quotes/the-trouble-with-the-public-is-that-there-is-too-145852/
Chicago Style
Marquis, Don. "The trouble with the public is that there is too much of it; what we need in public is less quantity and more quality." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-trouble-with-the-public-is-that-there-is-too-145852/.
MLA Style (9th ed.)
"The trouble with the public is that there is too much of it; what we need in public is less quantity and more quality." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-trouble-with-the-public-is-that-there-is-too-145852/. Accessed 12 Feb. 2026.

