"The truth doesn't hurt unless it ought to"
About this Quote
That’s a journalist’s move. Forbes built a career in an era when business and public life were getting professionalized, quantified, and sold as virtue. Early 20th-century boosterism loved euphemism: companies were “reorganizing,” tycoons were “captains,” failures were “temporary setbacks.” In that climate, truth-telling wasn’t just about accuracy; it was about puncturing the narratives people used to protect status and momentum. The line carries the newsroom’s suspicion of comfort: if the story reads too smoothly, someone’s being spared.
The subtext is also a warning about how we weaponize “honesty.” Forbes isn’t giving cover to cruelty; he’s narrowing the definition of harmful truth. A truth that hurts when it “ought to” is corrective, like disinfectant in a cut. If it hurts and it doesn’t have a moral or practical purpose, it’s not truth doing the damage; it’s the speaker’s intent.
The elegance is in the word “ought.” It drags emotion into the realm of accountability. Hurt isn’t proof that honesty is wrong; it might be proof the honesty is working.
Quote Details
| Topic | Truth |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Forbes, B. C. (2026, January 17). The truth doesn't hurt unless it ought to. FixQuotes. https://fixquotes.com/quotes/the-truth-doesnt-hurt-unless-it-ought-to-36139/
Chicago Style
Forbes, B. C. "The truth doesn't hurt unless it ought to." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-truth-doesnt-hurt-unless-it-ought-to-36139/.
MLA Style (9th ed.)
"The truth doesn't hurt unless it ought to." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-truth-doesnt-hurt-unless-it-ought-to-36139/. Accessed 12 Feb. 2026.








