"The truth is that most small businesses will not succeed and you need to be emotionally prepared for this"

In this quote, Benjamin Cohen is highlighting the harsh truth that numerous small businesses face. He is specifying that the reality is, the majority of small companies will not succeed. This can be a challenging concept for aspiring business owners to accept, as they often have high hopes and dreams for their organization. Nevertheless, Cohen is stressing the value of being mentally gotten ready for this possible result. Starting a business is a dangerous venture, and there are many factors that can contribute to its failure. By acknowledging this fact and being mentally gotten ready for it, business owners can much better manage the challenges and problems that may come their method. It is a pointer to approach entrepreneurship with a reasonable mindset and to be durable in the face of potential failure.