"The two worst strategic mistakes to make are acting prematurely and letting an opportunity slip; to avoid this, the warrior treats each situation as if it were unique and never resorts to formulae, recipes or other people's opinions"
About this Quote
The subtext is a critique of algorithmic living. “Formulae, recipes, or other people’s opinions” evokes a world of templates: productivity systems, career ladders, relationship scripts, hot takes. Coelho’s move is to insist that strategy fails when it becomes outsourced. He’s arguing that imitation is a form of cowardice: it spares you the risk of seeing clearly, but it guarantees you’ll misread the one thing that matters, the particulars of the moment you’re actually in.
It also sneaks in a paradox. If every situation is “unique,” how do you learn at all? Coelho’s answer is not “ignore experience,” but “refuse to let experience harden into dogma.” The intent is to make intuition sound like rigor, to elevate attention over technique. In the context of Coelho’s broader work - fable-like novels built around personal calling - this is a manifesto against living someone else’s plot, even when it comes packaged as wisdom.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Coelho, Paulo. (2026, January 18). The two worst strategic mistakes to make are acting prematurely and letting an opportunity slip; to avoid this, the warrior treats each situation as if it were unique and never resorts to formulae, recipes or other people's opinions. FixQuotes. https://fixquotes.com/quotes/the-two-worst-strategic-mistakes-to-make-are-1210/
Chicago Style
Coelho, Paulo. "The two worst strategic mistakes to make are acting prematurely and letting an opportunity slip; to avoid this, the warrior treats each situation as if it were unique and never resorts to formulae, recipes or other people's opinions." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-two-worst-strategic-mistakes-to-make-are-1210/.
MLA Style (9th ed.)
"The two worst strategic mistakes to make are acting prematurely and letting an opportunity slip; to avoid this, the warrior treats each situation as if it were unique and never resorts to formulae, recipes or other people's opinions." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-two-worst-strategic-mistakes-to-make-are-1210/. Accessed 12 Feb. 2026.









