"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that"
About this Quote
Page’s fantasy of the “ultimate search engine” is deliberately godlike: a machine that “understand[s] everything in the world” and reliably hands you “the right thing.” That phrasing isn’t naïve, it’s strategic. It frames search not as a product category but as an epistemic project, a bid to mediate reality itself. By using “basically,” Page slips past the philosophical minefield of what “understanding” means and treats it as an engineering milestone. The ambition is totalizing; the qualifier is casual. That’s Silicon Valley rhetoric at its most effective: promise the moon in conversational tones.
The subtext lives in “the right thing.” Right for whom? For the user’s immediate need, for society’s long-term health, or for the business model that pays for the infrastructure? Search engines don’t just retrieve information; they rank it, package it, and quietly shape what counts as credible. “Right” is never neutral when the act of ordering knowledge determines attention, commerce, and politics. Page’s line acknowledges the moral hazard without naming it, as if correctness were a purely technical destination rather than a negotiated social outcome.
Then comes the disarming honesty: “a long, long ways from that.” In context, it’s both humility and insulation. It admits limits (useful when critics worry about manipulation or bias) while keeping the horizon fixed on ever-expanding capability. The line sells patience for imperfection today and permission for more data, more compute, more integration tomorrow. In one breath, it’s a mission statement, a hedge, and a quiet argument that search should keep becoming the interface to everything.
The subtext lives in “the right thing.” Right for whom? For the user’s immediate need, for society’s long-term health, or for the business model that pays for the infrastructure? Search engines don’t just retrieve information; they rank it, package it, and quietly shape what counts as credible. “Right” is never neutral when the act of ordering knowledge determines attention, commerce, and politics. Page’s line acknowledges the moral hazard without naming it, as if correctness were a purely technical destination rather than a negotiated social outcome.
Then comes the disarming honesty: “a long, long ways from that.” In context, it’s both humility and insulation. It admits limits (useful when critics worry about manipulation or bias) while keeping the horizon fixed on ever-expanding capability. The line sells patience for imperfection today and permission for more data, more compute, more integration tomorrow. In one breath, it’s a mission statement, a hedge, and a quiet argument that search should keep becoming the interface to everything.
Quote Details
| Topic | Artificial Intelligence |
|---|---|
| Source | Larry Page , Wikiquote entry for Larry Page (contains the quote "The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that"). |
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