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Leadership Quote by William Cobbett

"The very hirelings of the press, whose trade it is to buoy up the spirits of the people. have uttered falsehoods so long, they have played off so many tricks, that their budget seems, at last, to be quite empty"

About this Quote

Cobbett goes straight for the jugular: the press isn’t merely mistaken, it’s for hire. “Hirelings” is doing the heavy lifting here, turning journalists into wage laborers for the powerful rather than watchdogs for the public. Then he twists the knife with “whose trade it is to buoy up the spirits of the people” - a line that sounds almost benevolent until you catch the implication that morale is being managed like an economy. The press, in this framing, isn’t informing a democratic public; it’s administering mood, keeping the populace calm, loyal, and governable.

The structure is a prosecutor’s rhythm: falsehoods “so long,” tricks “so many,” until the “budget” is “quite empty.” He raids the language of finance and bookkeeping to suggest propaganda as a kind of fiscal instrument - a stock of lies drawn down over time. “Budget” also hints at officialdom: the state’s ledger, the establishment’s talking points. When the budget is empty, it’s not because the truth suddenly triumphed; it’s because the old tricks have been spent, exhausted by overuse, no longer credible.

Context matters. Cobbett made his name as a pugilistic pamphleteer in an age when British politics ran on patronage, censorship pressures, and an expanding but partisan press. His target isn’t a single bad article; it’s a system where information is tethered to power and where public “spirits” are treated as a resource to be engineered. The intent is insurgent: to delegitimize elite media as a class and recruit readers into suspicion as a political stance.

Quote Details

TopicTruth
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Citation Formats

APA Style (7th ed.)
Cobbett, William. (2026, January 18). The very hirelings of the press, whose trade it is to buoy up the spirits of the people. have uttered falsehoods so long, they have played off so many tricks, that their budget seems, at last, to be quite empty. FixQuotes. https://fixquotes.com/quotes/the-very-hirelings-of-the-press-whose-trade-it-is-17016/

Chicago Style
Cobbett, William. "The very hirelings of the press, whose trade it is to buoy up the spirits of the people. have uttered falsehoods so long, they have played off so many tricks, that their budget seems, at last, to be quite empty." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-very-hirelings-of-the-press-whose-trade-it-is-17016/.

MLA Style (9th ed.)
"The very hirelings of the press, whose trade it is to buoy up the spirits of the people. have uttered falsehoods so long, they have played off so many tricks, that their budget seems, at last, to be quite empty." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-very-hirelings-of-the-press-whose-trade-it-is-17016/. Accessed 12 Feb. 2026.

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About the Author

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William Cobbett (March 9, 1763 - June 18, 1835) was a Politician from England.

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