"The very quick and high sales of the book caught us off guard, but fortunately we got the second edition from the printers at the end of last week and the shops should now be stocked again"
About this Quote
Coming from an athlete, the line also reads like a public-facing performance of steadiness. Athletes are trained to narrate volatility as routine: a collapse becomes a “learning,” a miracle win becomes “just doing the basics.” Here, a runaway bestseller becomes a supply-chain issue. The subtext is image management: popularity is validated (“very quick and high sales”) while any whiff of ego is softened by the language of necessity and teamwork (“we,” “fortunately,” “should now”).
Context does the heavier lifting. Hansie Cronje’s name is inseparable from South African cricket’s match-fixing scandal, which turned fame into a courtroom and a confession. In that light, the quote’s chipper normalcy can feel like a bid for ordinary legitimacy: the market has spoken, the public still wants the story, the machine keeps moving. It’s a reminder that celebrity doesn’t just survive crisis; it monetizes it. Even a fall from grace can be packaged, reprinted, and restocked, presented not as moral reckoning but as consumer demand being efficiently met.
Quote Details
| Topic | Book |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cronje, Hansie. (2026, January 16). The very quick and high sales of the book caught us off guard, but fortunately we got the second edition from the printers at the end of last week and the shops should now be stocked again. FixQuotes. https://fixquotes.com/quotes/the-very-quick-and-high-sales-of-the-book-caught-122348/
Chicago Style
Cronje, Hansie. "The very quick and high sales of the book caught us off guard, but fortunately we got the second edition from the printers at the end of last week and the shops should now be stocked again." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-very-quick-and-high-sales-of-the-book-caught-122348/.
MLA Style (9th ed.)
"The very quick and high sales of the book caught us off guard, but fortunately we got the second edition from the printers at the end of last week and the shops should now be stocked again." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-very-quick-and-high-sales-of-the-book-caught-122348/. Accessed 25 Feb. 2026.




