"The vitality of thought is in adventure. Ideas won't keep. Something must be done about them. When the idea is new, its custodians have fervor, live for it, and if need be, die for it"
About this Quote
The rhetorical engine here is kinetic. “Adventure” pushes against the stereotype of thinking as sedentary, and “Something must be done about them” treats ideas as unfinished tasks, not private possessions. Whitehead’s intent is to relocate intelligence from mere contemplation to action, testing, and risk. He’s arguing that an idea proves itself by what it can survive: contact with the world, friction with rivals, the compromises of implementation.
Then comes the darker subtext: “custodians.” Not creators, not explorers - caretakers. New ideas arrive with “fervor,” and the people around them don’t simply believe; they enlist. Whitehead recognizes the initial phase of any intellectual movement as quasi-religious: identity-forming, sacrificial, sometimes fanatical. “If need be, die for it” isn’t only admiration for conviction; it’s an acknowledgment that novelty demands a human cost, and that the passion that launches breakthroughs can also harden into orthodoxy.
Read in context, it’s a defense of process philosophy’s core bet: reality is becoming, not being. An idea that stops moving stops being true in the only way that matters - as a force that changes what comes next.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Whitehead, Alfred North. (2026, January 18). The vitality of thought is in adventure. Ideas won't keep. Something must be done about them. When the idea is new, its custodians have fervor, live for it, and if need be, die for it. FixQuotes. https://fixquotes.com/quotes/the-vitality-of-thought-is-in-adventure-ideas-12803/
Chicago Style
Whitehead, Alfred North. "The vitality of thought is in adventure. Ideas won't keep. Something must be done about them. When the idea is new, its custodians have fervor, live for it, and if need be, die for it." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-vitality-of-thought-is-in-adventure-ideas-12803/.
MLA Style (9th ed.)
"The vitality of thought is in adventure. Ideas won't keep. Something must be done about them. When the idea is new, its custodians have fervor, live for it, and if need be, die for it." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-vitality-of-thought-is-in-adventure-ideas-12803/. Accessed 12 Feb. 2026.









