"The way to succeed is to double your error rate"
About this Quote
Watson, best known as IBM's hard-driving chief rather than a lab-coat scientist, was speaking from an era when American industry was learning to treat innovation as a system. In that context, error isn't moral failure; it's data. The subtext is a rebuke to the corporate instinct to punish missteps, because punishment breeds concealment, and concealment kills learning. By telling people to increase their error rate, he is quietly asking them to increase their output, their range of bets, their willingness to ship imperfect drafts into the world.
The phrasing is the trick: "the way to succeed" promises certainty, then delivers a paradox. "Double" gives it an engineer's specificity, like a knob you can turn, which makes the provocation feel actionable rather than motivational. It's also a power move: only a leader confident in his institution's capacity to absorb failure can publicly recommend more of it. In practice, it's a demand for velocity - not carelessness, but the kind of disciplined trial-and-error that turns embarrassment into infrastructure.
Quote Details
| Topic | Learning from Mistakes |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Watson, Thomas J. (2026, January 16). The way to succeed is to double your error rate. FixQuotes. https://fixquotes.com/quotes/the-way-to-succeed-is-to-double-your-error-rate-83762/
Chicago Style
Watson, Thomas J. "The way to succeed is to double your error rate." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-way-to-succeed-is-to-double-your-error-rate-83762/.
MLA Style (9th ed.)
"The way to succeed is to double your error rate." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-way-to-succeed-is-to-double-your-error-rate-83762/. Accessed 6 Feb. 2026.









