"The way you communicate an idea is different than the way you communicate a product"

This quote by Frank Luntz stresses the importance of comprehending the distinction in between interacting an idea and interacting a product. When interacting a concept, it is very important to focus on the idea itself and the possible advantages it can bring. This means that the language used must be more abstract and focus on the prospective outcomes of the idea. On the other hand, when communicating a product, the focus must be on the concrete features and benefits of the product. This indicates that the language utilized should be more concrete and focus on the specific functions and advantages of the item. In both cases, it is important to comprehend the audience and customize the language to their requirements. By understanding the difference in between communicating an idea and an item, one can ensure that their message is efficiently interacted.