"The well-satisfied customer will bring the repeat sale that counts"
- James Cash Penney
About this Quote
This quote by James Cash Penney emphasizes the importance of consumer satisfaction. It recommends that if a client is pleased with their purchase, they are most likely to return and make another purchase. This is necessary for services as repeat consumers are better than one-time clients. A satisfied client is more likely to recommend the business to others, which can lead to more sales. In addition, a pleased customer is most likely to acquire more products and spend more cash. Therefore, businesses need to aim to make sure that their consumers are pleased with their purchases. This can be done by providing quality services and products, along with excellent customer care. By doing this, services can guarantee that their clients are satisfied and will return for more purchases.
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