"The whole Indian thing, I always say it's really the American holocaust. It's something we need to look at"
About this Quote
The subtext is accusation-by-contrast. Americans are comfortable treating the Holocaust as a civic lesson about evil and responsibility; Ulrich is pointing out how rarely the United States applies that same ethical clarity to its own origin story. “The whole Indian thing” is doing quiet work here too. The casual phrasing mirrors the very minimization he’s critiquing, as if he’s mimicking the way mainstream culture reduces centuries of violence into a vague, sanitized “thing.” Then he pivots: “we need to look at it.” Not “remember,” not “acknowledge,” but “look,” as in stare down the evidence we keep skirting.
Context matters because the analogy is both powerful and risky. It can open a door to public reckoning - land theft, forced removals, boarding schools, cultural destruction - while also inviting pushback for flattening distinct histories into a single emblem. Ulrich’s line works because it treats amnesia as the real enemy, using a loaded comparison to make denial socially harder to maintain.
Quote Details
| Topic | Human Rights |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ulrich, Skeet. (2026, January 17). The whole Indian thing, I always say it's really the American holocaust. It's something we need to look at. FixQuotes. https://fixquotes.com/quotes/the-whole-indian-thing-i-always-say-its-really-58642/
Chicago Style
Ulrich, Skeet. "The whole Indian thing, I always say it's really the American holocaust. It's something we need to look at." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-whole-indian-thing-i-always-say-its-really-58642/.
MLA Style (9th ed.)
"The whole Indian thing, I always say it's really the American holocaust. It's something we need to look at." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-whole-indian-thing-i-always-say-its-really-58642/. Accessed 12 Feb. 2026.


