"The will to succeed is important, but what's more important is the will to prepare"
About this Quote
The subtext is pure Knight: discipline over vibes, process over speeches. He’s not denying motivation; he’s demoting it. In a culture that worships confidence, this quote argues for the unsexy virtues - repetition, film study, conditioning, fundamentals - the stuff that looks like boredom until it looks like inevitability. “Will” appears twice, which matters. Preparation isn’t framed as talent or privilege; it’s framed as a choice. That framing is both empowering and unforgiving, a neat summary of Knight’s reputation as a coach who believed effort was moral character in athletic form.
Context sharpens the intent. Knight coached in an era when college basketball sold discipline and team identity as an antidote to individual stardom. His own legacy, brilliant and combustible, makes the quote read like a credo and a warning: if you want the banner, you don’t get to skip the grind. It’s a philosophy of control - over your body, your habits, your attention - delivered in a sentence that refuses to comfort anyone who confuses hunger with homework.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Knight, Bobby. (2026, January 17). The will to succeed is important, but what's more important is the will to prepare. FixQuotes. https://fixquotes.com/quotes/the-will-to-succeed-is-important-but-whats-more-27492/
Chicago Style
Knight, Bobby. "The will to succeed is important, but what's more important is the will to prepare." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-will-to-succeed-is-important-but-whats-more-27492/.
MLA Style (9th ed.)
"The will to succeed is important, but what's more important is the will to prepare." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-will-to-succeed-is-important-but-whats-more-27492/. Accessed 12 Feb. 2026.







