"Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'"
About this Quote
The subtext is an argument about who gets to own uncertainty. Networks and studios love the language of prudence, but Wolf points to the asymmetry: development slates are built on long shots, yet decision-makers increasingly want their downside pre-insured by the rare breakout hits. In other words, take the cultural prestige and potential windfall of bold programming, but structure the economics so the risk lands on someone else - creators, smaller producers, even audiences stuck with safer, recycled formulas.
Context matters because Wolf isnt theorizing from the margins. He is the architect of one of TVs most reliable franchises, a producer who has delivered precisely the kind of "few successful shows" that subsidize everything else. That vantage point gives the critique an edge: if even the guy who cracked the code is saying the industry is getting cowardly, its not just artists whining about gatekeepers. Its a warning about an ecosystem that, by trying to eliminate risk, may be eliminating the conditions that produce the next hit in the first place.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wolf, Dick. (2026, January 15). Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'. FixQuotes. https://fixquotes.com/quotes/their-argument-is-that-most-shows-are-losers-144625/
Chicago Style
Wolf, Dick. "Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/their-argument-is-that-most-shows-are-losers-144625/.
MLA Style (9th ed.)
"Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/their-argument-is-that-most-shows-are-losers-144625/. Accessed 12 Feb. 2026.