"There are a couple of things that I'm sure people don't think are important, but I do. I don't like hair changes unless there's a reason for it. Clothing - I don't like to see an outfit worn more than one time in an hour - you can wear it again a few weeks later"
About this Quote
Spelling is letting you peek behind the velvet rope of TV glamour and admitting how aggressively manufactured it is. The line about hair and wardrobe sounds petty until you remember his job: to make a weekly fantasy feel frictionless, expensive, and endlessly new, even when the story is essentially a conveyor belt of familiar beats. Continuity, in his world, isnt about realism; its about controlled novelty.
The "unless there's a reason for it" clause is the tell. A hair change can happen, but only if it serves narrative or branding - a sanctioned makeover, a breakup haircut, a power bob that signals a new era. Otherwise, its visual noise, a threat to the character as a stable product. The outfit rule is even more nakedly industrial: dont let an audience register repetition in the same hour because it punctures the illusion that these people live above scarcity. Clothing becomes a pacing tool, a way to keep the eye entertained when plot is doing familiar work.
Spelling was the king of aspirational soap, from Dynasty to Beverly Hills, 90210, where wealth is less a socioeconomic fact than a mood board. His intent isnt just to avoid "mistakes"; its to curate desire. The subtext is blunt capitalism: viewers come for drama, but they stay for the lifestyle prototype. Rewearing too soon reminds you its a set, a budget, a costume rack. Waiting a few weeks restores the fantasy of an endless closet - and, not incidentally, keeps the shows in sync with fashion culture, where the new is the point.
The "unless there's a reason for it" clause is the tell. A hair change can happen, but only if it serves narrative or branding - a sanctioned makeover, a breakup haircut, a power bob that signals a new era. Otherwise, its visual noise, a threat to the character as a stable product. The outfit rule is even more nakedly industrial: dont let an audience register repetition in the same hour because it punctures the illusion that these people live above scarcity. Clothing becomes a pacing tool, a way to keep the eye entertained when plot is doing familiar work.
Spelling was the king of aspirational soap, from Dynasty to Beverly Hills, 90210, where wealth is less a socioeconomic fact than a mood board. His intent isnt just to avoid "mistakes"; its to curate desire. The subtext is blunt capitalism: viewers come for drama, but they stay for the lifestyle prototype. Rewearing too soon reminds you its a set, a budget, a costume rack. Waiting a few weeks restores the fantasy of an endless closet - and, not incidentally, keeps the shows in sync with fashion culture, where the new is the point.
Quote Details
| Topic | Life |
|---|---|
| Source | Help us find the source |
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