Motivation Quote by Roger Staubach

In a single, slightly awkward sentence, Roger Staubach gives away the whole playbook of modern business: the “customer experience” isn’t a department, it’s a relay race. Coming from a quarterback-turned-executive, “touch” lands as both football metaphor and corporate shorthand. On the field, every snap is a coordinated chain where one missed block collapses the drive. In a company, every handoff matters the same way: the sales rep’s promise, the billing email’s tone, the support agent’s patience, the delivery timeline that either hits or whiffs.

The intent is managerial, but the subtext is almost moral. Staubach is pushing responsibility downward and outward, away from the comforting idea that some front-line team “owns” the customer. “A lot of people” is doing quiet work here: it dilutes ego, spreads accountability, and warns leaders not to fetishize the charismatic closer while ignoring the invisible infrastructure that actually keeps trust intact.

Context matters: Staubach didn’t just sell leadership clichés after retirement; he built a real estate firm where the product is service, coordination, and follow-through. In that world, “touch” is frequent, cumulative, and fragile. The line reads like a reminder to teams that loyalty isn’t won in one heroic moment; it’s won (or lost) in the thousand small interactions most companies treat as background noise.