"There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising"
About this Quote
The phrasing is deceptively simple: “good or bad” collapses moral nuance into an inevitability of backlash. That’s the point. He’s not arguing that criticism is always wrong; he’s arguing it’s always there, detached from outcomes. The deeper subtext is about the impossible demand for purity in a commercial culture. If you’re famous enough to matter, your motives are presumed compromised; if you give generously, the gift is reclassified as “advertising” the moment it’s seen.
Context matters: luxury fashion sits at the intersection of art, commerce, and aspiration, an industry constantly asked to justify itself ethically while thriving on image. Armani’s career also spanned decades when celebrity philanthropy evolved from discreet patronage to branded impact campaigns. His quote pushes back against that cynicism without denying its cause: when everything is a brand, even kindness gets read as strategy. The sting is that he’s probably right, and he knows it.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Armani, Giorgio. (2026, January 18). There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising. FixQuotes. https://fixquotes.com/quotes/there-are-always-protests-whether-you-do-23210/
Chicago Style
Armani, Giorgio. "There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/there-are-always-protests-whether-you-do-23210/.
MLA Style (9th ed.)
"There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/there-are-always-protests-whether-you-do-23210/. Accessed 12 Feb. 2026.









