Wealth & Money Quote by Donald Evans

The sentence wears the bland suit of trade diplomacy, but it’s doing sharper work underneath: recasting Morocco less as a partner with political and social needs than as a portfolio with promising sectors. Donald Evans, speaking as a U.S. public servant and economic emissary, leans on the language of “opportunities” the way officials lean on “shared values” when they want the room to stop asking hard questions. It’s not an argument; it’s a reassurance aimed at investors, and a signal to governments that the relationship is being framed through market access and deal flow.

The specificity of “pharmaceutical” and “insurance” is telling. These aren’t feel-good industries; they are gatekeeper systems that sit between people and care, between risk and survival. Praising them as openings for investment sidesteps the moral texture of those sectors and highlights their most attractive feature to capital: recurring demand. In practice, that can mean privatization pressures, regulatory shaping, and the quiet export of American-style healthcare economics into a different social contract.

Evans’ repeated “we will continue to do that” is the bureaucratic equivalent of a handshake. It implies continuity across administrations and headlines, a promise that the conversation will stay safely in the realm of commerce even when geopolitical realities complicate the partnership. The subtext is stability: Morocco is being sold as a reliable site for U.S. engagement, with “various sectors” left conveniently vague so the pitch can expand as needed. It’s soft power delivered as an investment memo.