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Science & Tech Quote by Dick Wolf

"There are other options out there, after all, like read a book, go on the Internet, rent a movie"

About this Quote

Spoken like a man who’s spent a career competing for your attention and knows he isn’t entitled to it. Dick Wolf’s line has the offhand, almost throwaway cadence of someone listing distractions while quietly naming the real threat: choice. The phrasing is deliberately plain - “read a book, go on the Internet, rent a movie” - a tidy catalog of alternatives that makes television sound less like a cultural hearth and more like one tab among many. That’s not humility so much as a producer’s clear-eyed realism, a recognition that the audience is not captive anymore.

The subtext is a defense of mass-market storytelling in an era when “prestige” culture loves to sneer at it. Wolf’s brand (procedurals engineered for reliability) depends on routine viewing, the kind of habit that collapses when entertainment becomes modular and on-demand. By conceding “other options,” he reframes criticism of formula as irrelevant: the job isn’t to win an abstract argument about art; it’s to earn the next half-hour of a distracted person’s night.

Context matters here: Wolf comes up in a TV economy built on schedules, reruns, and broad appeal, then watches the ground shift under it - cable fragmentation, the early Internet, home video, streaming logic. The quote is a quiet thesis statement for his whole empire: make something legible, instantly watchable, and frictionless, because the competition isn’t another show. It’s everything else you could do instead.

Quote Details

TopicWitty One-Liners
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Dick Wolf on Audience Choice and Media Alternatives
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About the Author

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Dick Wolf (born December 20, 1946) is a Producer from USA.

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