"There are people who take rumors and embellish them in a way that can be devastating. And this pollution has to be eradicated by people in our business as best we can"
About this Quote
The intent is defensive and prosecutorial at once. He’s drawing a bright boundary between reporting and the rumor economy, while also warning that “embellish” is where the real damage happens. Rumors rarely arrive as full lies; they arrive as half-truths plus narrative spice, sharpened into something “devastating.” That word choice matters: the harm is not abstract. It’s reputations wrecked, institutions destabilized, public trust eroded. Devastation implies casualties.
The subtext is an intra-media critique. “People in our business” is a pointed collective noun, suggesting the threat isn’t only outsiders on the street or anonymous posters online; it’s colleagues, competitors, the incentives of the industry itself. Woodward’s “as best we can” adds a sober caveat: eradication is aspirational, not guaranteed. It acknowledges the asymmetry of the problem - rumors travel at the speed of appetite, corrections at the pace of proof.
Contextually, it fits a post-Watergate ethos colliding with a modern information ecosystem: speed, virality, and monetized outrage. Woodward is arguing that the old craft norms are not nostalgia; they’re a public health measure.
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Citation Formats
APA Style (7th ed.)
Woodward, Bob. (2026, January 17). There are people who take rumors and embellish them in a way that can be devastating. And this pollution has to be eradicated by people in our business as best we can. FixQuotes. https://fixquotes.com/quotes/there-are-people-who-take-rumors-and-embellish-40923/
Chicago Style
Woodward, Bob. "There are people who take rumors and embellish them in a way that can be devastating. And this pollution has to be eradicated by people in our business as best we can." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/there-are-people-who-take-rumors-and-embellish-40923/.
MLA Style (9th ed.)
"There are people who take rumors and embellish them in a way that can be devastating. And this pollution has to be eradicated by people in our business as best we can." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/there-are-people-who-take-rumors-and-embellish-40923/. Accessed 21 Feb. 2026.









