Skip to main content

Politics & Power Quote by Leslie Fiedler

"There are things in American culture that want to wipe the class distinction. Blue jeans. Ready-made clothes. Coca-Cola"

About this Quote

American class warfare rarely announces itself with bayonets; it shows up in the shopping cart. Fiedler’s little list - blue jeans, ready-made clothes, Coca-Cola - is doing the sly work of a cultural critic: reducing a gigantic national fantasy to three mass-produced objects. The intent isn’t to praise consumer goods as democratic miracles so much as to expose how America likes to imagine equality as a style choice. Put on the jeans, drink the Coke, and you can cosplay classlessness.

The subtext is double-edged. On one hand, these items really did blur visible status markers: standardized sizing, ubiquitous branding, the same sweet fizz in every town. They offered a portable sameness that made old-world hierarchies look fussy and brittle. On the other hand, Fiedler’s phrase “want to wipe” smuggles in suspicion: these things have an agenda. They don’t just reflect egalitarian ideals; they market them. Class distinction isn’t abolished - it’s re-coded. The logo becomes the new crest. Denim is “authentic” until it’s designer denim.

Context matters: mid-20th-century America was watching mass production reshape identity, with postwar affluence, advertising, and youth culture turning consumption into citizenship. Fiedler, steeped in the study of American myth, is pointing to a national habit of solving structural problems with symbolic gestures. If everyone can wear the uniform of the ordinary, the country can pretend the hierarchy has disappeared - even as wages, housing, education, and power keep sorting people with ruthless efficiency.

Quote Details

TopicEquality
SourceHelp us find the source
More Quotes by Leslie Add to List
Class Distinction and American Culture: Blue Jeans, Clothing, Coca-Cola
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Leslie Fiedler (March 8, 1917 - January 29, 2003) was a Critic from USA.

38 more quotes available

View Profile

Similar Quotes

Giorgio Armani, Designer
Giorgio Armani