Daily Inspiration Quote by Ajay Devgan

Devgan is sketching a blunt two-lane map of Indian cinema: the highway of studio-backed spectacle and the side roads where people shoot on grit, favors, and stubbornness. Coming from a mainstream star, the line lands with extra bite. He’s not romanticizing “indie” filmmaking as pure art; he’s describing it as an economic condition. “For the heck of it” sounds casual, even dismissive, but it’s really shorthand for a system where passion substitutes for capital, and where completion itself becomes the miracle.

The subtext is about power, not taste. Big-time producers don’t just finance films; they finance visibility. Devgan’s throwaway “almost no publicity” is the real indictment: in an attention economy, marketing is the product’s oxygen. A low-budget film can be good, even great, and still be functionally invisible because distribution and promotion are gatekept by money, networks, and risk calculus.

Context matters, too: this is an actor who has benefited from the first lane while periodically flirting with the second (through smaller projects and producing). So the quote reads like insider realism, not outsider complaint. It also hints at a cultural moment when “content” is plentiful but discoverability is scarce. By dividing films into two types, Devgan exposes how the industry often reduces creative diversity into a funding tier. The saddest implication is that “low cost” becomes both the selling point and the ceiling, flattening ambition before an audience ever gets the chance to weigh in.