"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that"

This quote by Frank Luntz highlights the value of using words that are effective in communicating the value of policies, items, and services. He is highlighting that he will not attempt to trick people by selling them something that is of poor quality or does not work. He is stressing that he will only utilize words that precisely explain the worth of the policies, items, and services he is promoting. This quote is a pointer that words have power and can be utilized to either trick or notify. It is important to use words that are truthful and accurate in order to guarantee that individuals are not deceived. By utilizing words that work, individuals can be informed and informed on the value of the policies, items, and services they are considering.