"There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other was a television show host who did what it took to get an audience"
About this Quote
The phrasing “did what it took” is doing the real work here. It’s a polite euphemism with an unpolite implication: not just chasing ratings, but consenting to the bargain TV offers - sensation over substance, volume over verification. Hume never has to list the alleged sins (hype, self-mythology, theatrics) because the audience already has a mental highlight reel. The line counts on a shared cultural memory of Rivera as both investigative journalist and ratings-era ringmaster.
Contextually, it’s also a bit of press corps boundary enforcement. Hume is marking a professional distinction that journalists have long policed: reporting as a public service versus hosting as a business model. That division is shaky in practice - many “serious” outlets learned the same audience tricks - but the quote works by pretending the border is clear, then using Rivera as Exhibit A. The subtext is a warning about what happens when notoriety becomes a job requirement: the person splits, and the audience rewards the louder half.
Quote Details
| Topic | Sarcastic |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Hume, Brit. (2026, January 15). There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other was a television show host who did what it took to get an audience. FixQuotes. https://fixquotes.com/quotes/there-have-been-two-geraldo-riveras-through-his-139882/
Chicago Style
Hume, Brit. "There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other was a television show host who did what it took to get an audience." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/there-have-been-two-geraldo-riveras-through-his-139882/.
MLA Style (9th ed.)
"There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other was a television show host who did what it took to get an audience." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/there-have-been-two-geraldo-riveras-through-his-139882/. Accessed 4 Feb. 2026.


