"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time"
- Jef I. Richards
About this Quote
This quote by Jef I. Richards highlights the stark contrast in between journalism and advertising. Journalism is a profession that aims to uncover the reality and report it properly. Marketing, on the other hand, is controlled to guarantee that it is sincere. Richards thinks that the precision of marketing in the United States is equivalent to the precision of news stories. He is positive that marketing is simply as trustworthy as journalism. This quote stresses the value of truth in both journalism and advertising, and the need for accuracy in both professions. It also highlights the importance of regulation in advertising to make sure that it is honest. Richards' quote is a tip that both journalism and marketing are essential for supplying precise details to the general public.
"Television news is like a lightning flash. It makes a loud noise, lights up everything around it, leaves everything else in darkness and then is suddenly gone"
"We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well"
"I wrote a lot of stuff quickly: pages and pages of notes that seemed pretty incoherent at first. Most of it was taken from the radio because -suddenly being a parent- I'd be confronted by the radio giving a news report every hour of the day"
"He appeared every night, like myself, at about nine o'clock, in the office of Mr. Tyler, to learn the news brought in the night Associated Press report. He knew me from the Bull Run campaign as a correspondent of the press"
