"There is a profound difference between information and meaning"
About this Quote
Bennis came of age alongside modern management theory and the mid-century faith in systems: measure more, optimize more, control more. By the late 20th century, that faith had hardened into corporate habit. Organizations became expert at producing reports that no one could translate into direction, and leaders were rewarded for fluency in metrics rather than clarity of purpose. As a psychologist of leadership, Bennis is warning that information can actually anesthetize: it creates the feeling of progress while deferring the hard work of choosing what matters.
The subtext is an argument about power. Information is easy to circulate and weaponize; it can be used to intimidate (“the numbers don’t lie”) or to avoid accountability (“we need more data”). Meaning, by contrast, exposes values. Once you declare what the information means, you reveal your assumptions and invite disagreement. That’s why meaning is rarer: it costs social and political capital.
The line lands today because our lives are saturated with signals - notifications, analytics, “insights” - while our institutions struggle to articulate coherent narratives. Bennis is insisting that leadership isn’t better information management; it’s the courage to turn noise into direction.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Bennis, Warren G. (n.d.). There is a profound difference between information and meaning. FixQuotes. https://fixquotes.com/quotes/there-is-a-profound-difference-between-2274/
Chicago Style
Bennis, Warren G. "There is a profound difference between information and meaning." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/there-is-a-profound-difference-between-2274/.
MLA Style (9th ed.)
"There is a profound difference between information and meaning." FixQuotes, https://fixquotes.com/quotes/there-is-a-profound-difference-between-2274/. Accessed 3 Feb. 2026.




