"There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite"
About this Quote
The jab at “least cultivated taste” isn’t garden-variety snobbery so much as a diagnosis of mass culture before mass culture had a name. Gauguin lived through the late-19th-century boom in newspapers, posters, salons, and reproductions that widened access to images while also standardizing what sold. He knew how quickly art could become a social accessory: pleasing, legible, and instantly forgettable. His own break from Paris toward Brittany and then Tahiti reads as a practical response to that pressure, a search for forms that couldn’t be easily absorbed by polite taste.
Subtext: the public doesn’t merely prefer the easy; it demands it, and demand has power. Gauguin’s bitterness doubles as a warning about incentive structures. When appetite is largest where cultivation is thinnest, institutions follow the crowd, and artists face a choice: feed the machine or starve it. The line lands because it’s not abstract moralizing; it’s an artist describing the economics of attention with the clarity of someone who’s felt its grip.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gauguin, Paul. (2026, January 15). There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite. FixQuotes. https://fixquotes.com/quotes/there-is-always-a-heavy-demand-for-fresh-101308/
Chicago Style
Gauguin, Paul. "There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/there-is-always-a-heavy-demand-for-fresh-101308/.
MLA Style (9th ed.)
"There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/there-is-always-a-heavy-demand-for-fresh-101308/. Accessed 12 Feb. 2026.







