"There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline"
About this Quote
The subtext is a rebuke to corporate complacency disguised as prudence. Companies love to call inertia “focus,” to treat current margins as proof of permanent competence. Grove punctures that fantasy by framing performance as a ladder with a trapdoor between rungs. You don’t plateau; you slide. That’s a brutally Silicon Valley idea, even before the term became shorthand for disruption theater.
Context matters: Grove led Intel through the sort of “strategic inflection points” he later popularized, including Intel’s wrenching pivot from memory chips to microprocessors when Japanese competition made the old business untenable. The drama wasn’t just technological; it was psychological. Dramatic change means admitting the playbook that built your identity is now the thing holding you back. It requires leaders to risk looking inconsistent, and organizations to tolerate short-term confusion for long-term survival.
Why the quote works is its economy: “rise” versus “decline,” “moment” versus “history.” Grove collapses decades of corporate mythology into a simple, unsentimental binary. Change isn’t reinvention as branding; it’s reinvention as self-preservation.
Quote Details
| Topic | Change |
|---|---|
| Source | Only the Paranoid Survive (1996) by Andy Grove — passage in the book introducing "strategic inflection points" (attributed to Grove). |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Grove, Andy. (n.d.). There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline. FixQuotes. https://fixquotes.com/quotes/there-is-at-least-one-point-in-the-history-of-any-108856/
Chicago Style
Grove, Andy. "There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/there-is-at-least-one-point-in-the-history-of-any-108856/.
MLA Style (9th ed.)
"There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline." FixQuotes, https://fixquotes.com/quotes/there-is-at-least-one-point-in-the-history-of-any-108856/. Accessed 3 Feb. 2026.






