"There is no failure except in no longer trying"
About this Quote
Hubbard’s line is a neat piece of moral engineering: it redefines failure so narrowly that the only real sin left is quitting. For a writer best known for self-help-tinged aphorisms and Gilded Age uplift, that’s not an accident. It’s a reframing designed to keep the reader in motion, to swap the shame of a bad outcome for the nobler shame of surrender. You can lose a job, ship a dud, embarrass yourself publicly, and still stay morally intact as long as you keep pushing. That’s comforting, yes, but also bracing: it turns persistence into a kind of character test.
The subtext is unmistakably American and industrial-era. In a culture intoxicated with progress, hustle, and self-made mythology, “trying” becomes the unit of virtue. Hubbard isn’t just offering consolation; he’s setting up a work ethic with a halo. The line quietly dismisses structural obstacles, bad luck, and unequal starting points. If failure only happens when you stop, then the system is off the hook and the burden stays on the individual psyche.
Why it works is its simplicity and its trapdoor logic. It’s hard to argue with because it shifts the debate away from results, where reality is messy, to effort, where morality feels clear. It flatters the reader as a protagonist in an ongoing story, not a verdict. At its best, it’s antifragile wisdom for artists and entrepreneurs. At its worst, it’s the kind of maxim that can make burnout feel like a personal flaw rather than a signal to change course.
The subtext is unmistakably American and industrial-era. In a culture intoxicated with progress, hustle, and self-made mythology, “trying” becomes the unit of virtue. Hubbard isn’t just offering consolation; he’s setting up a work ethic with a halo. The line quietly dismisses structural obstacles, bad luck, and unequal starting points. If failure only happens when you stop, then the system is off the hook and the burden stays on the individual psyche.
Why it works is its simplicity and its trapdoor logic. It’s hard to argue with because it shifts the debate away from results, where reality is messy, to effort, where morality feels clear. It flatters the reader as a protagonist in an ongoing story, not a verdict. At its best, it’s antifragile wisdom for artists and entrepreneurs. At its worst, it’s the kind of maxim that can make burnout feel like a personal flaw rather than a signal to change course.
Quote Details
| Topic | Never Give Up |
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