"There is one crucial rule that must be followed in all creative meetings. Never speak first. At least at the start, your job is to shut up"
About this Quote
The bluntness of "shut up" is the point. Goldman came up in industries where creativity is supposedly worshipped but routinely managed to death - publishing, film, the whole apparatus of notes, committees, and polite territorial skirmishes. His rule assumes the meeting is not a pure exchange of inspiration; it’s a negotiation with invisible hierarchies. Listening first is reconnaissance. You’re mapping personalities, agendas, alliances, and the unspoken constraint: the room’s appetite for originality versus its craving for safety.
There’s also craft embedded here. Good storytelling starts with attention - to rhythm, to audience, to what’s not being said. Goldman’s subtext is that creativity isn’t just output; it’s timing. The person who speaks first often spends the rest of the meeting defending an opening bid. The person who listens can deliver the cleaner move: a targeted idea that answers the room’s anxieties without surrendering the imaginative core.
Quote Details
| Topic | Team Building |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Goldman, William. (2026, January 16). There is one crucial rule that must be followed in all creative meetings. Never speak first. At least at the start, your job is to shut up. FixQuotes. https://fixquotes.com/quotes/there-is-one-crucial-rule-that-must-be-followed-129767/
Chicago Style
Goldman, William. "There is one crucial rule that must be followed in all creative meetings. Never speak first. At least at the start, your job is to shut up." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/there-is-one-crucial-rule-that-must-be-followed-129767/.
MLA Style (9th ed.)
"There is one crucial rule that must be followed in all creative meetings. Never speak first. At least at the start, your job is to shut up." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/there-is-one-crucial-rule-that-must-be-followed-129767/. Accessed 26 Feb. 2026.








