"There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it"
About this Quote
The subtext is pure early-20th-century American hustle theology, written in the shadow of industrial tycoons and the Great Depression. Hill’s broader project (Think and Grow Rich, 1937) promised that mindset could outmuscle circumstance, a comforting story when circumstance was brutal. “One quality” is the giveaway: it’s a rhetorical hack that turns an ecosystem of advantages into a personal checklist item. That makes the message empowering in the way slogans are empowering: portable, memorable, easy to rehearse on a bad day.
It also quietly reframes desire as entitlement. “Possess it” treats the world like inventory, success like property, ambition like a legitimate claim. That framing is culturally sticky because it matches capitalism’s preferred emotional palette: intensity, focus, acquisition. Hill isn’t just selling motivation; he’s selling a worldview where clarity equals virtue and doubt is the original sin.
Quote Details
| Topic | Goal Setting |
|---|---|
| Source | Think and Grow Rich — Napoleon Hill, 1937. Contains the passage about 'definiteness of purpose' starting 'There is one quality which one must possess to win...'. |
| Cite |
Citation Formats
APA Style (7th ed.)
Hill, Napoleon. (2026, January 17). There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. FixQuotes. https://fixquotes.com/quotes/there-is-one-quality-which-one-must-possess-to-36775/
Chicago Style
Hill, Napoleon. "There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/there-is-one-quality-which-one-must-possess-to-36775/.
MLA Style (9th ed.)
"There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/there-is-one-quality-which-one-must-possess-to-36775/. Accessed 12 Feb. 2026.













