"There is only one side of the market and it is not the bull side or the bear side, but the right side"
About this Quote
The intent is corrective, almost disciplinary. Livermore isn’t offering a neutral aphorism; he’s taking a swing at the human need to be consistent. Traders don’t just bet on price direction - they bet on being the kind of person who saw it coming. That’s the trap. Once your market view becomes your self-image, every tick against you feels like an insult you must rebut with more risk. “Right side” reframes winning as responsiveness, not righteousness.
The subtext is also a critique of narrative. Bulls and bears are stories we tell to make randomness feel legible: optimism versus pessimism, growth versus fear. Livermore, writing out of the early 20th-century bucket-shop era through the 1929 crash, learned in public that markets can invalidate any story with brutal speed. His own legend includes spectacular wins and wipeouts - proof that being “right” isn’t a permanent state but a temporary alignment with a moving target.
Context matters: this is pre-index-fund, pre-quant finance America, when trading was more nakedly psychological and less institutionalized. Livermore’s maxim survives because it’s still an antidote to the modern disease of trading as identity politics: choose a side, post it, defend it. The market rewards neither courage nor consistency. It rewards accuracy, and it charges rent for certainty.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Livermore, Jesse. (2026, January 15). There is only one side of the market and it is not the bull side or the bear side, but the right side. FixQuotes. https://fixquotes.com/quotes/there-is-only-one-side-of-the-market-and-it-is-113262/
Chicago Style
Livermore, Jesse. "There is only one side of the market and it is not the bull side or the bear side, but the right side." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/there-is-only-one-side-of-the-market-and-it-is-113262/.
MLA Style (9th ed.)
"There is only one side of the market and it is not the bull side or the bear side, but the right side." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/there-is-only-one-side-of-the-market-and-it-is-113262/. Accessed 10 Feb. 2026.



