"There is such a thing as bad publicity"
About this Quote
The intent is corrective. “There is such a thing” reads almost parental, a gentle scolding aimed at publicists, celebrities, and ordinary people learning to perform themselves. Brothers is pushing back on the cynical PR logic that controversy automatically converts into sales or power. She’s also diagnosing a psychological mechanism: repeated negative exposure doesn’t just inform; it primes. People begin to associate your name with threat, dishonesty, or instability. Once that association hardens, “clarifying” rarely works because the feeling arrives before the facts.
The subtext is moral as much as strategic. Bad publicity isn’t merely inconvenient; it can erode trust, which is the real currency of public life. You can win the news cycle and lose the room. Coming from Brothers, the line also reflects her era’s media transition: the rise of television personalities, tabloid churn, and the early architecture of today’s outrage economy. She’s describing the moment when fame stopped being a byproduct and became a business model - and reminding us that the model has a failure mode.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brothers, Joyce. (2026, January 17). There is such a thing as bad publicity. FixQuotes. https://fixquotes.com/quotes/there-is-such-a-thing-as-bad-publicity-52349/
Chicago Style
Brothers, Joyce. "There is such a thing as bad publicity." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/there-is-such-a-thing-as-bad-publicity-52349/.
MLA Style (9th ed.)
"There is such a thing as bad publicity." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/there-is-such-a-thing-as-bad-publicity-52349/. Accessed 19 Feb. 2026.







