"There just doesn't seem to be a market for something with aspiration anymore"
About this Quote
The subtext is less about audiences being shallow than about gatekeepers being risk-averse. In an era of streaming metrics, franchise logic, and algorithmic commissioning, aspiration reads as expensive and hard to measure. Irony travels better than earnestness. Cynicism is safer than hope because it doesn’t require follow-through. "Aspiration" implies uplift, or at least the belief that art can move us somewhere better; that’s tough to A/B test, tougher to market in six seconds, and easiest to dismiss as "worthy."
Courtenay’s phrasing also carries a generational edge. Coming from a performer associated with British realism and serious drama, it hints at a shrinking middle space: work that isn’t blockbuster spectacle but isn’t niche art-house either. That endangered zone used to support films and plays with ambition but broad appeal. Now the marketplace rewards either comfort (nostalgia, IP) or friction (shock, snark), while aspiration gets stranded as a luxury good - admired in principle, underfunded in practice.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Courtenay, Tom. (2026, January 16). There just doesn't seem to be a market for something with aspiration anymore. FixQuotes. https://fixquotes.com/quotes/there-just-doesnt-seem-to-be-a-market-for-136372/
Chicago Style
Courtenay, Tom. "There just doesn't seem to be a market for something with aspiration anymore." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/there-just-doesnt-seem-to-be-a-market-for-136372/.
MLA Style (9th ed.)
"There just doesn't seem to be a market for something with aspiration anymore." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/there-just-doesnt-seem-to-be-a-market-for-136372/. Accessed 6 Feb. 2026.







