"There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing"

This quote by Julianne Moore speaks with the power of marketing in America. During a particular time period, advertisers went directly to housewives to have them write jingles that would attract them. This was a brilliant marketing strategy as it allowed the advertisers to take advantage of the target audience and create a jingle that was tailored to their requirements. This strategy was effective as it permitted the marketers to create a jingle that was more likely to resonate with the housewives and hence be more successful in selling their product. This quote talks to the power of marketing and how it can be utilized to successfully target a particular audience.