"There were no bigger stars in the new evangelism than the Bakkers"
About this Quote
The intent is twofold: to mark the Bakkers’ dominance and to frame that dominance as culturally legible, even to people who never set foot in PTL’s orbit. “New evangelism” is a telling phrase because it suggests innovation and modernization, but the subtext is that the novelty wasn’t spiritual doctrine so much as media strategy. Faith becomes a format. Salvation becomes a pitch.
Coming from an entertainer, the line carries an extra charge: it quietly collapses the distance between the pulpit and the studio. Gifford’s vantage point implies familiarity with the machinery of fame, which makes the observation feel less like moralizing and more like insider realism. It also brushes against the later scandal narrative without naming it: when religious authority is built like celebrity, it inherits celebrity’s vulnerabilities - appetite, access, and the eventual reckoning. The quote works because it’s crisp, almost casual, while smuggling in an indictment of a whole era’s willingness to confuse anointing with airtime.
Quote Details
| Topic | Faith |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gifford, Kathie Lee. (2026, January 17). There were no bigger stars in the new evangelism than the Bakkers. FixQuotes. https://fixquotes.com/quotes/there-were-no-bigger-stars-in-the-new-evangelism-55550/
Chicago Style
Gifford, Kathie Lee. "There were no bigger stars in the new evangelism than the Bakkers." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/there-were-no-bigger-stars-in-the-new-evangelism-55550/.
MLA Style (9th ed.)
"There were no bigger stars in the new evangelism than the Bakkers." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/there-were-no-bigger-stars-in-the-new-evangelism-55550/. Accessed 6 Feb. 2026.


